MISSION

To help rid the world of sucky presentations.

PHILOSOPHY

We believe presentations must have balance between message and design to be effective. Achieving this balance begins with a strong effective message. We work with our clients to ensure their message is clear and strong. When the message is crafted, only then do we work on deisgn. Design is an art. There is no right or wrong, no straight path to a good design. Instead, graphic design is a process that meanders and flows until it balances with the message. We also believe that best presentations begin with strong branding. That is why we offer our clients graphic design starting with a logo to all their marketing materials. Our clients brand will be consistant across the board.

WHAT IS fuzzylogiK?

Our name fuzzylogiK was inspired by the mathamatical term, fuzzylogic. Although, fuzzylogic is a mathamatical term, we feel that design also solves complex problems with a wide ranges of values rather than absolutions.

fuzzylogic
"A mathematical technique for dealing with imprecise data and problems that have many solutions rather than one. Although it is implemented in digital computers which ultimately make only yes-no decisions, fuzzy logic works with ranges of values, solving problems in a way that more resembles human logic.

Fuzzy logic is used for solving problems with expert systems and realtime systems that must react to an imperfect environment of highly variable, volatile or unpredictable conditions. It "smoothes the edges" so to speak, circumventing abrupt changes in operation that could result from relying on traditional either-or and all-or-nothing logic.

Fuzzy logic was conceived by Lotfi Zadeh, former chairman of the electrical engineering and computer science department at the University of California at Berkeley. In 1964, while contemplating how computers could be programmed for handwriting recognition, Zadeh expanded on traditional set theory by making membership in a set a matter of degree rather than a yes-no situation."

source: http://www.answers.com/topic/fuzzy-logic

"Fuzzy logic is derived from fuzzy set theory dealing with reasoning that is approximate rather than precisely deduced from classical predicate logic. It can be thought of as the application side of fuzzy set theory dealing with well thought out real world expert values for a complex problem (Klir 1997)."

source: http://en.wikipedia.org/wiki/Fuzzy_logic