The event was to celebrate the end of 10 years of TARS. It was to be a bittersweet celebration as the company was restructuring and TARS would no longer exist. The client requested a PowerPoint presentation of a timeline for the 10 years as to which he would speak. After doing research and finding photos from the 10 years, it was obvious that a timeline presentation would miss the point and bore the audience. We provided a timeline structure, but also did a sample of a silent film style presentation that would capture the audience. The client agreed to go with the silent film automated presentation. The presentation was a huge success and 30 people out of the audience requested a copy. This just proves that you must understand your audience if you want your presentation to be effective.
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